Professor, Department of Journalism and Mass Communication, University of Lucknow, Lucknow, Uttar-Pradesh, India.
JournalRVIMJ
Volume / Issue2 / 10
Pages11–16
Published31 Oct 2025
Paper IDRVIMJ210OS250002
Views / Downloads2 / 2
Article summary
Abstract
The rapid expansion of digital technology has opened new pathways for marginalized groups to participate in global economic and cultural exchanges. Among these, tribal artisans and entrepreneurs often located in geographically isolated regions are increasingly using social media platforms to showcase and sell their work. This research explores the role of social media in enabling tribal economic empowerment, focusing particularly on artisans whose livelihoods depend on handicrafts, handlooms, and cultural products. Using a survey method involving 250 respondents from select tribal communities in India, this study examines the opportunities, challenges, and future prospects of social media driven empowerment. The findings suggest that social media not only enhances income and visibility but also contributes to cultural pride and identity preservation. However, barriers such as digital illiteracy, poor connectivity, and market exploitation persist.
Aishwarya Chaturvedi, Mukul Srivastava (2025). From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs. Research Vidyapith International Multidisciplinary Journal, 2(10), 11–16. https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs
Aishwarya Chaturvedi, Mukul Srivastava. “From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs.” Research Vidyapith International Multidisciplinary Journal, vol. 2, no. 10, 2025, pp. 11–16. https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs
Aishwarya Chaturvedi, Mukul Srivastava. “From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs.” Research Vidyapith International Multidisciplinary Journal 2, no. 10 (2025): 11–16. https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs
Aishwarya Chaturvedi, Mukul Srivastava (2025) ‘From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs’, Research Vidyapith International Multidisciplinary Journal, 2(10), pp. 11–16. Available at: https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs.
Aishwarya Chaturvedi, Mukul Srivastava, “From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs,” Research Vidyapith International Multidisciplinary Journal, vol. 2, no. 10, pp. 11–16, 2025. https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs.
Aishwarya Chaturvedi, Mukul Srivastava. From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs. Research Vidyapith International Multidisciplinary Journal. 2025;2(10):11–16. https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs.
Aishwarya Chaturvedi, Mukul Srivastava. From Local Hands to Global Markets: The Role of Social Media in Empowering Tribal Artisans and Entrepreneurs. Research Vidyapith International Multidisciplinary Journal 2025, 2 (10), 11–16. https://www.researchvidyapith.com/article/rvimj210os250002/from-local-hands-to-global-markets-the-role-of-social-media-in-empowering-tribal-artisans-and-entrepreneurs.
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