ISSN (O): 3048-7331Frequency: MonthlyLanguages: MultilanguageDOI Prefix: 10.70650
RVIMJ logoResearch Vidyapith International Multidisciplinary JournalInternational Open Access, Peer-reviewed & Refereed Multidisciplinary JournalISSN: 3048-7331 (Online)DOI Prefix: 10.70650

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Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh

Dr. Anuradha Palta Corresponding Author

Assistant Professor, Department of Psychology, School of Arts and Humanities, Director Incubation , YBN University, Ranchi, Jharkhand, India-834010

Department of Psychology, Brainware University, Barasat, West Bengal.

JournalRVIMJ
Volume / Issue2 / 10
Pages17–22
Published03 Oct 2025
Paper IDRVIMJ210O250004
Views / Downloads12 / 2

Article summary

Abstract

This study investigates the relationship between food cravings and eating habits among Bengali adolescents in West Bengal, India, and Bangladesh. The research aims to identify patterns of craving frequency, duration, and food preferences, as well as their impact on perceptions of healthy eating and engagement in unhealthy dietary practices. Particular attention is given to the influence of gender, cultural context, and socio-economic background on craving behaviours. Media exposure is considered as both an opportunity for discovering new food cultures and promoting healthy lifestyles, and as a risk factor for reinforcing unrealistic body ideals and unhealthy eating patterns. A structured survey was conducted with a diverse adolescent sample, and the data were analysed using statistical methods. The study employed the Food Cravings Questionnaire (FCQ–T, FCQ–S, and modified versions), recognised for their construct validity and sensitivity to situational changes such as food deprivation and intake. Findings highlight the significant role of cravings in shaping adolescent dietary practices, while also revealing cultural and socio-economic influences. The study concludes by recommending awareness campaigns and educational interventions to promote healthier eating behaviours and to mitigate the negative impacts of cravings within this demographic.

Keywords

Food CravingsDietary BehaviourAdolescent NutritionPsychophysiological FactorsCross-Cultural Study (India–Bangladesh).

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How to cite this article

Anuradha Palta, ityunjoy Saha Student (2025). Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh. Research Vidyapith International Multidisciplinary Journal, 2(10), 17–22. https://doi.org/10.70650/rvimj.2025v2i100004

Anuradha Palta, ityunjoy Saha Student. “Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh.” Research Vidyapith International Multidisciplinary Journal, vol. 2, no. 10, 2025, pp. 17–22. https://doi.org/10.70650/rvimj.2025v2i100004

Anuradha Palta, ityunjoy Saha Student. “Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh.” Research Vidyapith International Multidisciplinary Journal 2, no. 10 (2025): 17–22. https://doi.org/10.70650/rvimj.2025v2i100004

Anuradha Palta, ityunjoy Saha Student (2025) ‘Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh’, Research Vidyapith International Multidisciplinary Journal, 2(10), pp. 17–22. Available at: https://doi.org/10.70650/rvimj.2025v2i100004.

Anuradha Palta, ityunjoy Saha Student, “Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh,” Research Vidyapith International Multidisciplinary Journal, vol. 2, no. 10, pp. 17–22, 2025. https://doi.org/10.70650/rvimj.2025v2i100004.

Anuradha Palta, ityunjoy Saha Student. Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh. Research Vidyapith International Multidisciplinary Journal. 2025;2(10):17–22. https://doi.org/10.70650/rvimj.2025v2i100004.

Anuradha Palta, ityunjoy Saha Student. Exploring Food Cravings and Dietary Behaviours in Bengali Adolescents through Online Data Collection: Evidence from Students of Brainware University, Barasat, India and Daffodil International University, Bangladesh. Research Vidyapith International Multidisciplinary Journal 2025, 2 (10), 17–22. https://doi.org/10.70650/rvimj.2025v2i100004.

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Published03 Oct 2025
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